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AT&T increases projections for HBO Max subscribers: at least 120 million by 2025

In June, the company will launch HBO Max in Brazil and other 38 countries, the first international market of the service

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  • The company also expects to launch an advertising-supported (AVOD) version of HBO Max in the United States in June;
  • In the same month, the service will come to Latin America.

AT&T said on Friday it expects global subscribers of between 120 million and 150 million for HBO Max and HBO by the end of 2025, raising its forecast as more people turn to streaming services for entertainment on the go.

In October 2019, the company had said it expected to add 75 million to 90 million subscribers for the same period.

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The forecast raise comes as HBO Max, which includes 10,000 hours of content from WarnerMedia brands and libraries such as Warner Bros, New Line Cinema, and Cartoon Network, competes in a crowded streaming landscape dominated by Netflix, Walt Disney‘s Disney Plus, and Amazon‘s Prime Video.

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In June, the company will launch HBO Max in Latin America, the first international market of the service, as LABS anticipated in May 2020. The launch will hit the following countries and territories: Anguilla, Antigua, Argentina, Aruba, B.V.I., Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Kitts and Nevis, St. Lucia, St. Vincent, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay and Venezuela.

READ ALSO: Why HBO Max has chosen Latin America as its first market outside the U.S.

In the same month, the company also expects to launch an advertising-supported (AVOD) version of HBO Max in the United States. This version already has $80 million in upfront advertising commitments, WarnerMedia’s CEO Jason Kilar told investors this Friday.

AT&T expects its HBO business unit revenues to more than double over the next 5 years. The company’s shares were up nearly 1% before the bell.