One year after launching in the US, Disney Plus will finally be available in Brazil. The streaming service arrives on November 17th to compete with giants such as Netflix, Amazon’s Prime Video, and GloboPlay, in a battleground defined by the company itself as the “biggest and most competitive in Latin America.”
“Brazilians are heavy digital users, they are always connected, and for that reason, we see the country as our biggest market in the region,” said Juliana Oliveira, head of Strategy and Partnerships in LatAm for Disney+, to LABS. The executive also guaranteed that original Brazilian shows are coming to the service.
Oliveira also said that Disney+ will have special strategies for the local audience but did not guarantee that all the US version launches will be available simultaneously in Brazil. “The big shows like The Mandalorian will be available at the same time, but we cannot confirm that all our launches will have a global rollout,” revealed Oliveira, adding that the company has a big expectation regarding the Marvel TV series audience in Brazil and that they will be in the “big shows” bucket as well.
In February, five months after its launch in the U.S. and one month after its debut in international markets, Disney+ had 26.5 million subscribers.
On Thursday, the company reported its earnings for the fourth quarter and fiscal year ended on October 3, 2020: Disney+ has reached 73.7 million paid subscribers, almost tripling its user base. At the end of September, Netflix, the largest streaming service also in Latin America, had 195.15 million subscribers worldwide.
In Brazil, the regular subscription will cost BRL 27.90 ($4,85) per month. But with the annual pre-order subscription (BRL 237.90), made available at the beginning of the month, Disney is offering a discount of BRL 19.82 ($3,44) per month.
To gain traction in Brazil right of its start, Disney made several subscription partnerships: Globoplay, the streaming service owned by Grupo Globo, the leading media group in Latin America; the telecom carrier Vivo; and even with Amazon’s Prime Video – which will offer both streaming services in a single subscription of BRL 27.25 per month –, among others.