How Small Businesses Can Sell More Online | Useful Tips & Terms

Ecommerce has the potential to be unlimited. Think about it. Sales are no longer confined and determined by prime location and foot traffic; rather by your presence on the first page of a search engine result. Although ranking high on Google may seem like a daunting task to accomplish, the sales potential jumps from thousands to millions.

As a small business wanting to improve your ecommerce sales it may be hard to make that transition from a local shop to an ecommerce seller and to then improve those online sales. However, this post will help you get familiar with terms and give you a place to start in your goal to improve your rank on Google, also known as Search Engine Optimization (SEO).

Tips & terms to help you think bigger and sell more on ecommerce.


The common phrases and terms that a typical buyer of yours would type in a search engine, and they are useful to guide the type of content you should write to attract new buyers to your ecommerce website.

Buyer Persona

A fictional character that mimics your ideal customer.

Tip #1: Do Buyer Persona Research

Interview your current buyers to find out how they discovered your site, what struggles/problems your product helped them with, and how happy they are with your solution. Ask them specific questions and note the language they use in their responses. The terms they use in their responses are usually keywords. Once you’ve done your research, you can create a buyer persona to help you market to new customers with similar interests. Download a free guide on buyer persona research here.


Educational or informative text, audio or video that can take many forms such as blog posts, ebooks, white papers, podcasts or YouTube videos.

Tip #2: Write Content using Keywords & Topics

Writing relevant content for shoppers who would be most interested in your product, helps you to rank higher on search engine results and allows your company to be found on the web by the right people. Keywords are your guide for determining which content topics you should cover. In other words, group relevant keywords into larger, more inclusive topics in order to best address the concern or inquiry of your buyer persona. Learn more about keyword and topic content creation here.

User Experience (UX)

The overall experience of a potential customer, from the moment they interact with your brand, until they finalize a purchase on your website. The concept of UX is broad in that it can include all customer interactions with the company (even after purchase).

Tip #3: Continuously Improve your Ecommerce UX

Website design and usability are as important as a clean and organized shop. Continuously investing in your website design will help you not only rank higher on search engine results, but also keep customers on your website longer. Moreover, an intuitive site and checkout creates a smooth path for customers to complete a purchase.

Tip #4: Allow for Human Interaction on your Website

Even though people are buying more frequently online, they still value human interaction. According to Kissmetrics, review pages are the most powerful pages on your website. When you allow people to engage with your brand on the web either through social media or review/comment pages, you gain credibility.

Tip #5: Advertize your Products on Social Media

Social media is a powerful ecommerce tool. Customers can easily share how much they enjoy your product or services to their friends, and social media platforms such as Facebook allow you to target new customers and drive traffic to your ecommerce website. Advertize your services on the social media platforms that your company’s buyer persona uses most.

Tip #6: Think Cross-Border without losing your Local Charm

With ecommerce, your products that were always sold locally can now be sold internationally. Why isolate your valuable goods to just the people in your region of the world? Successful ecommerce sellers are able to show how their company and product are special and delight their customers with their unique charm; the combination of which inspires customers to share their experience all over the internet. Get more advice from several successful business owners who sell online.

What to measure your current success? Learn “7 essential ecommerce metrics that accurately measure business performance.”

EBANX helps businesses of all sizes to think bigger and sell internationally by offering local payment methods on their ecommerce checkout. Find out more about how local payment processing can increase your ecommerce revenue.