If you are already selling online in Brazil or you are considering to do so, there is a word that will come up frequently on your research: installments.
What are Installments?
Installments are a payment plan applied on a purchase. Rather than paying outright, Brazilians have a strong preference to pay for a purchase in parcels spread throughout the year, be it brick-and-mortar or online shopping the tendency is the same.
Case Study: How an Installments Payment Strategy Helped LightInTheBox to Increase Sales in Brazil
Recently the Brazilian Credit Protection Agency released the result of a nation-wide research on installments:
Despite the crisis, Brazil is a vibrant economy. In fact, because of the economic recession, Brazilians pay by installments to maintain their lifestyles.
Installments in ecommerce
When it comes to online shopping, the trend is similar to the overall use of installments in the country.
You establish the maximum number of installments and the minimum amount of purchase
Brazilian online stores generally offer a maximum of 10 installments. Your store should adjust the number of installments to the total amount of a purchase in order to maximize the benefits of installments, thats is, increasing the number of installments as the purchase amount increases.
You should also read: “Ecommerce in Brazil: Market and Industry Overview”
Make it clear to your customers that they can pay in installments.
As discussed above, 30% of Brazilians do not purchase in stores that do not offer installments, so it is a good idea to tell Brazilians that they can pay in installments with a credit card. (Since we’re discussing how Brazilians pay, take a look at how Brazilians love to pay with boleto).
Our merchant’s experience with installments is very positive. EBANX as your payment partner highly recommends you to offer installments to boost your online store’s sales.