A Visa Inc. credit card is arranged for a photograph in Tiskilwa, Illinois, U.S., on Tuesday, Sept. 18, 2018. Visa and Mastercard agreed to pay as much as $6.2 billion to end a long-running price-fixing case brought by merchants over card fees, the largest-ever class action settlement of an antitrust case. Photographer: Daniel Acker/Bloomberg

Special

Eligible Card Holders from Visa Will Receive Subscriptions to Bloomberg Línea Content

Latin American and Caribbean Visa cardholders will be able to enjoy free access to Bloomberg Línea’s sites in the region

Staff Labs

16.Mar.2023 18:44 BRT
UPDATED 17.Mar.2023 11:13 BRT

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As part of an effort of the largest global card brand, Visa will offer its clients important and disruptive benefits, it will offer all its cardholders eligible for Gold, Platinum, Signature, and Infinite products a subscription of up to four months to Bloomberg Línea as of today. Part of this program, eligible Gold cardholders can obtain 2 months, Platinum and Signature clients can obtain 3 months, and Infinite clients 4 months.

In addition, interested card issuers can extend this offer to the Classic portfolio or increase the number of promotional months to the Gold, Platinum, Signature, and Infinite portfolios.

View more: Bloomberg Linea launches Caribbean Creators Program, a fund for content creators

“We know that subscriptions to online news services are on the rise and that consumers are looking to stay up to date with content specific to their markets. As such we are pleased to work with Bloomberg Línea to invite our customers to enjoy up to four months of membership courtesy of Visa and, in this way, make these benefits available to our eligible customers in the region,” said Ricardo Tafur, Vice President of Consumer Products for Visa Latin America and the Caribbean.

To find out more about the bases and conditions of these benefits, visit https://beneficioslac.visa.com/s/bloomberglinea.

Bloomberg Línea is a multiplatform of unique, premium, and independent content serving its audiences with a local and pan-regional focus. In addition, it offers paid membership offering local content (news, lists, market quotes, podcasts and more) in English, Spanish and Portuguese on entrepreneurs, companies, businesses, and personalities that move the economies of Latin America. The Bloomberg Línea site averages more than 80,000 visits daily since its launch in August 2021. The site focuses on the markets of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Panama, and Venezuela, as well as the US. The expectation for 2022 is that Bloomberg Línea will continue to grow to cover more than 30 countries in the region.

“We are proud to partner with Visa to offer access our exclusive, high-quality content, to millions of cardholders across the region,” said Leon Falic, CEO of Falic Media. “This partnership reinforces our mission to offer access to a wide range of stories for the future leaders and decision makers of the whole continent,” said Kaio Philipe, COO of Bloomberg Línea.