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EBANX LABS
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Cookie policy

Updated on January 15, 2020.

The website labsnews.com (“LABS”) is operated by EBANX Ltda., a company dully incorporated under the laws of Brazil, ID no. 13.236.697/0001-46, whose registered office is at Rua Marechal Deodoro, no 630, Praça San Marco, Centro, Curitiba, state of Paraná, ZIP code no 80010-010 (“EBANX” or “we”). EBANX’s main business is the processing of payments made by Latin-Americans customers at international e-commerces. EBANX is headquartered in Brazil and is present at several countries around the globe.

EBANX, in order to improve your browsing experience in LABS, makes use of cookies, whose characteristics are described throughout this document.

This Cookie Policy explains how EBANX and our affiliates use cookies and similar technologies to recognize you when you visit our Websites and when you use our Service. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer or mobile phone when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information not related to your personal data.

Cookies provide a convenience feature to save you time or tell the Web server that you have returned to a specific page. This improves your experience by allowing a faster and more efficient navigation. For example, if you personalize pages on our Websites, or download any content like e-books or white papers, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features in order to eliminate the need to provide repeated information.

Cookies set by the website owner (in this case, EBANX) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third- party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and when it visits certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, we keep track of the Websites and pages you visit within LABS, in order to determine what portion of LABS Website is the most popular or most used. This data is used to deliver customized content, promotions and advertisement within LABS Website to customers whose behavior indicates that they are

interested in a subject area. We also use first-party cookies to gather statistics on how you use the website. Third-parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and Services and to use some of its features, such as access to secure areas. They also help make the website usable by enabling basic function. The Websites cannot function properly without these cookies.

COOKIE NAME DOMAIN PURPOSE
_cfduid ebanx.com Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid hs-analytics.net Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid hsforms.com Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid hsforms.net Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid hsleadflows.net Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid hs-scripts.com Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid onesignal.com Used by the content network, Cloudflare, to iden tify trusted web traffic.
_cfduid usemessages.com Used by the content network, Cloudflare, to iden tify trusted web traffic.
AMP_TOKEN ebanx.com Ensures visitor browsing security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor
debug Labs.ebanx.com Unclassified
JSESSIONID nr-data.net Preserves users states across page requests.

Preference cookies:

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in

COOKIE NAME DOMAIN PURPOSE
lang linkedin.com Set by LinkedIn when a web page contains an embedded “Follow us” panel.

Statistics cookies:

These cookies help us to understand how you interact with our website, by collecting and reporting information anonymously.

COOKIE NAME DOMAIN PURPOSE
_dc_gtm_UA-# Ebanx.com Used by Google Tag Manager to control the loading of a Google Analytics script tag.
_ga theshoppers.com Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat theshoppers.com Used by Google Analytics to throttle request rate.
_gid theshopper.com Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_hjid Ebanx.com Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes.
_hjid Labs.ebanx.com Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes.
ajs_anonymous_id theshoppers.com This cookie is used to identify a specific visitor. This information is used to identify the number of specific visitors on a website.
collect google- analytics.com Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.

Marketing cookies:

These cookies track your actions throughout the website, allowing the display of advertisement that are relevant for you.

COOKIE NAME DOMAIN PURPOSE
_tld_ ebanx.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
_fbp ebanx.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
ads/ga-audiences google.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites.
ajs%3Acookies theshoppers.com Collects data on visitors. This information is used to assign visitors in to segments, making website advertisement more efficient.
ajs%3Atest ebanx.com Collects data on visitors. This information is used to assign visitors in to segments, making website advertisement more efficient.
ajs_group_id ebanx.com This cookie is used to assign specific visitors into segments, this segmentation is based on visitor behavior on the website – the segmentation can be used to target larger groups.
ajs_group_properties labsnews.com Collects data on visitors. This information is used to assign visitors in to segments, making website advertisement more efficient.
ajs_user_id ebanx.com This cookie is used to collect data on the visitor’s behavior on the website – this information can be u sed to assign the visitor to a visitor segment, based on common preferences.
ajs_user_traits labsnews.com Collects data on visitors. This information is used to assign visitors in to segments, making website advertisement more efficient.
Fr facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
IDE doubleclik.net Used by Google DoubleClick to register and report the website user’s action s after view in g or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
pagead/1p-user-list/# google.com Unclassified
test_cookie doubleclik.net Used to check if the u ser’s browser supports cookies.
tr Facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
_ab12# Ebanx.com Unclassified
_adroll d.adroll.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
_adroll_fpc Labs.ebanx.com Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
_ar_v4 Labs.ebanx.com Optimises ad display based on the user’s movement combined and various advertiser bids for displaying user ads.
_cfduid Hubspot.com Used by the content network, Cloudflare, to identify trusted web traffic.
_hssrc Ebanx.com Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
_pqt.gif Hubspot.com Sends data to the marketing platform Hubspot about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
_hjIncludedInSample Labs.ebanx.com Determines if the user’s navigation should be registered in a certain statistical place holder.
_te_ Labs.ebanx.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
adrl Outbrain.com This cookie registers data on the visitor. The information is used to optimize advertisement relevance.
ads/ga-audiences Google.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor ‘s online behaviour across websites.
APID Advertising.com Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
APID Yahoo.com Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
APIDTS Yahoo.com Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
B Yahoo.com Collects anonymous data related to the user’s website visits, such as the number of visits, average time sp ent on the website and what pages have been loaded. The registered data is used to categorise the users’ interest and demographical profiles with the purpose of customising the website content depending on the visitor.
Bcookie Linkedin.com Used by the social networking service, LinkedIn, for tracking the use of embedded services.
Bito Bidr.io Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant adverti sement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
Bscookie Linkedin.com Used by the social networking service, LinkedIn, for tracking the use of embedded services.
C Bidr.io Regulates synchronisation of user identification and exchange of user data between various ad services.
checkForPermission Bidr.io Determines whether the visitor has accepted the cookie consent box.
Cm/b/out d.adroll.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
Cm/g/out d.adroll.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
Cm/index/out d.adroll.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
Cm/o/out d.adroll.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
Cm/r/in d.adroll.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Cm/triplelift/out d.adroll.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
CMID Casalmedia.com Collects visitor data related to the user’s visits to the website, such as the number of visits, average time s pent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMPRO Casalemedia.com Collects data on visitor behavior from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that the visitor is shown the same advertisement.
CMPS Casalemedia.com Collects visitor data related to the user’s visits to the website, such as the number of visits, average time s pent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMRUM3 Casalemedia.com Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMST Casalmedia.com Collects visitor data related to the user’s visits to the website, such as the number of visits, average time s pent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
cookieJartestCookie outbrain.com Unclassified
embed/v3/timings.gif forms.hsforms.com Collects data on visitors’ preferences and behavior on the website – This information is used make content and advertisement more relevant to the specific visitor.
Hubspotutk Ebanx.com Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.
i Openx.net Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.
IDSYNC analytics.yahoo.com Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
KRTBCOOKIE_# pubmatic.com Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Lang Ads.linkedin.com Remembers the user’s selected language version of a website
Lidc Linkedin.com Used by the social networking service, LinkedIn, for tracking the use of embedded services.
NID Google.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
obuid Outbrain.com Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
PUBMDCID Pubmatic.com Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
PugT Pubmatic.com Used to determine the number of times the cookies have been updated in the visitor’s browser. Used to optimize the website’s server efficiency.
Rum Casalemedia.com Collects data related to the user’s visits to the website, such as the number of visits, average time spent o n the website and what pages have been loaded, with the purpose of displaying targeted ads.
T_gid Taboola.com This cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website this allows the website to target the visitor with similar ads or content.
Test_cookie Doubleclick.net Used to check if the user’s browser supports cookies.
Tluid 3lift.com This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.
Tuuid Bidswitch.net Registers whether or not the user has consented to the use of cookies.
Tuuid Company- target.com Collects unidentifiable data, which is sent to an unidentifiable receiver. The receiver’s identity is kept secret by Perfect Privacy LLC.
Tuuid_lu Bidswitch.net Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Tuuid_lu Company- target.com Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
ul_cb/sync bidswitch.net Collects information on visitor behavior on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
UserMatchHistory Linkedin.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor ‘s preferences.
validateCookie company- target.com Unclassified.
w/1.0/sd openx.net Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services.
xuid 3lift.com Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Unclassified cookies:

Unclassified cookies are cookies that are in the process of classifying, together with the providers of individual cookies.

COOKIE NAME DOMAIN PURPOSE
_ea mixtore.com Unclassified
_ea_long mixtore.com Unclassified
_ea_medium mixtore.com Unclassified
_ea_short mixtore.com Unclassified
_hjTLDTest Ebanx.com Unclassified
962d3011-016a-4b4c- 8ad6-ec8738f27803/t.gif vidassets.terminus.services Unclassified
cb%3Atest Ebanx.com Unclassified
cb_anonymous_id Ebanx.com Unclassified
cb_group_id Ebanx.com Unclassified
cb_group_properties Labs.ebanx.com Unclassified
cb_user_id Ebanx.com Unclassified
cb_user_traits Labs.ebanx.com Unclassified
cm/r/out d.adroll.com Unclassified
d-a8e6 Labs.ebanx.com Unclassified
f Flipboard.com Unclassified
gaLabs Ebanx.com Unclassified
gaLabs_gid Ebanx.com Unclassified
hs_forms_data Labs.ebanx.com Unclassified
labs-modal Labs.ebanx.com Unclassified
pfjs%3Acookies Ebanx.com Unclassified
s-9da4 Labs.ebanx.com Unclassified
tr/__fpn.gif Fpn.flipboard.com Unclassified

How can I control cookies?

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

If you want to exercise this control, please use the instructions for the control of cookies in some browsers provided at the following websites:

Firefox

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Google Chrome

https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en

Internet Explorer

https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete- manage-cookies

Safari

https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Safari IOS

https://support.apple.com/en-gb/HT201265

Note, however, that by disabling cookies, you can prevent some web services from working properly, affecting your navigation and experience on the website.

Changes to this Cookie Policy

EBANX reserves the right to change this Cookie Policy at any time and notice will be given to you through publications in this webpage. We urge you to regularly check our website content for changes to our Cookie Policy while using our Services. If you do not agree with any changes to the Cookie Policy, you may stop using our Services.

If you have any questions about our use of cookies or other technologies, please email us at [email protected]

EBANX LABS
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LABS – Latin America Business Stories is a trilingual (English, Brazilian Portuguese, and Spanish) news and analysis outlet dedicated to putting Latin America into the limelight, giving it visibility as a land of business opportunities and creative innovative wealth. Born inside EBANX, the Brazilian global fintech that processes payments for international companies in nine Latin American countries, LABS has an editorial focus on business, economy, technology, and society.

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The content published in LABS is merely informative. EBANX Group does not provide commercial consultancy nor is responsible for measures that may be adopted by third parties due to the use of the published content. Content generated by third parties in LABS does not represent the opinion of EBANX Group, whose responsibility lies with the author of the message.