- The study also highlighted the partial recovery of the Travel category, which in August reached 66% of online sales seen in February;
- Shopping on the web, meanwhile, seems to have stabilized at a level 33% above February results.
Five out of 10 Mexican companies are doubling their sales over the internet, and 2 out of 10 register online growth over 300% in volume. These figures were revealed by the latest edition of the report made by the Mexican Association of Online Sales (AMVO) about the impact of Covid-19 on e-commerce.
From April to June of this year, the use of shopping apps increased 90% in Mexico, which reveals a favorable outlook for e-commerce platforms in general.
This is relevant because Mexican retailers are putting high expectations on digital sales for the next edition of Buen Fin (The Good Weekend), a national shopping event that takes place in mid-November.
Nine out of 10 AMVO associates contemplate participating in the campaign of promotions, and 4 out of 10 expect their online sales channel to grow more than 50%.
The study also highlighted the partial recovery of the Travel category, which in August reached 66% of online sales seen in February. “Travel has been stable since the end of June, a period in which several states eased lockdowns. At the end of August, a slight upturn in the category was observed”, says the report.
The Shopping on the web category, meanwhile, seems to have stabilized at a level 33% above February results. The month of May, when Mexico organizes Hot Sale, another national shopping event, represented a peak in sales, when digital purchases nearly doubled over February week after week.
Also according to the report, which was carried out in partnership with GfK, Comscore, Shareablee and AppsFlyer, 2 out of 10 Mexican retail businesses expect e-commerce to represent more than 30% of their total sales by 2021.