After an injection of BRL 110 million, Brazilian proptech EmCasa announces expansion

Brazilian proptech debuts in four new cities and projects a growth of up to 300% per month in the new markets

07.Oct.2021 13:45 BRT

EmCasa, a Brazilian startup company for buying and selling real estate, has just expanded its operation to the ABC Paulista region (Santo André, São Bernardo do Campo and São Caetano cities) and to São José dos Campos city. The proptech already operated in the cities of São Paulo and Rio de Janeiro, and the debut in other locations is part of the expansion strategy designed after the BRL 110 million Series B round raised in July from Globo Ventures, Igah,Ventures, and Flybridge.

The launch in the ABC region meets EmCasa’s long-term strategy. The startup believes that the presence in the region will considerably expand the potential customer base, so much so that it intends to open an office with an exclusive team to serve the area. EmCasa expects to reach a growth of 300% per month in the region.

São José dos Campos is seen as the entrance door to the interior of the São Paulo state. Unlike the ABC region, which is a kind of extension of the São Paulo city and benefits from an existing structure, São José dos Campos will have an operation started from scratch. EmCasa explains that it will do all the work of growth hacking, mapping the best opportunities and local partners, and building a customized base of properties. The intention is that this expansion model can be implemented in new cities in the future.

“We see a lot of potential in these cities, because they are among the most prosperous cities of the state, with a great concentration of industries and big companies that attract talents and make the economy work”, explains Felipe Morgado Garcia, EmCasa’s CSO. EmCasa plans to end the year with about 1,500 property ads in each one of the new markets.

Business model

EmCasa is a platform with recommendations for buying and selling properties. Through its platform, it is possible to make a 3D virtual tour of the property and the payment process is integrated with Brazil‘s largest banks. It is up to EmCasa to find the most economic financing for the customers if they want to.

EmCasa currently reports a growth of 20% per month. With the arrival in new markets, it expects to reach a revenue of BRL 50 million. In addition, the growth plan of the proptech includes increasing the sales team and launching new financial services, such as consortia and secured loans.