Airbnb launches new virtual experiences with Olympics, Pride and TikTok stars

Airbnb created the Online Experiences amid the pandemic and they have since become its fastest-growing product

cLock Down, an Interactive Musical, that is part of the new online experiences. Image: Airbnb
  • The new lineup includes experiences done in partnership with the Olympics, Paralympics, Broadway, IGLTA for Pride Week and TikTok;
  • In addition to online offerings, Airbnb informs that in-person Experiences will reopen in countries where it’s safe to do so.

Airbnb announced a new batch of Online Experiences, a line the company launched in April and has since become its fastest-growing product. Starting this week, the firm will expand this collection with experiences in partnerships with the Olympics, Paralympics, Broadway shows, IGLTA for Pride Week and others – all hosted on the platform. 

With the pandemic and social distancing measures, the travel was severely hit, so Airbnb migrated the platform’s Experiences from in-person to online. Through them, guests can access hosts, interact with people and travel virtually, without leaving their homes.

READ ALSO: Brazil is Netflix’s 3rd largest market in terms of revenue, and the 2nd in number of subscribers

The new summer lineup on online experiences include:

  • Olympian and Paralympian Experiences

Airbnb, the International Olympic Committee and the International Paralympic Committee, are partnering to bring a series of Online Olympian and Paralympian Experiences in which fans will be able to interact and learn from sports idols.

  • Broadway at Home

With most theatres closed, Airbnb partnered up with a variety of Broadway shows. Productions will be brought to life virtually by artists and theater community in an intimate way.

  • TikTok

TikTok and Airbnb will launch a series of Online Experiences with TikTok Creators representing the culinary, arts, dance and comedy digital world. TikTok stars who we will be launching with include: Bonnie Rodriguez, The McFarland Family and Doctor Austin Chiang.

  • Global Pride 

In celebration of Pride, Airbnb will create a virtual Pride Week led by LGBTQ+ hosts. In addition to this, IGLTA (International LGBTQ+ Travel Association), the IGLTA Foundation and its members will offer Online Experiences that will continue celebrating the LGBTQ+ community all year round.

  • Local Communities

Airbnb is working with governments and tourism agencies to help support economic growth and cultural exchange that benefit local citizens and small businesses.

READ ALSO: Airbnb and the state of São Paulo partner up to spur the resumption of tourism

In-person Experiences

In addition to online offerings, Airbnb informs that in-person Experiences will reopen in countries where it’s safe and permissible to do so based on guidance from health experts and local governments.

These places include Austria, Croatia, Czech Republic, Denmark, Hungary, France, Greece, Italy, Latvia, Norway, Portugal, Switzerland, China and Vietnam.

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