- Amazon’s holiday shopping season started early, right after Prime Day;
- Brazilians’ favorite product categories were books and personal care products.
On Amazon‘s Black Friday and Cyber Monday in Brazil, the most purchased products by Brazilians were the New Echo Dot Alexa (4th generation), New Kindle, Smart Wi-Fi Lamp compatible with Alexa, Zorba Underwears, 1984 book, by George Orwell, and Omo Liquid Soap. Consumers’ favorite product categories were books, personal care products, food, as well as Amazon devices, the company said in a press release.
Worldwide, Amazon’s holiday shopping season started early, right after Prime Day in October, and went on until Cyber Monday. In 2020 Amazon had the biggest holiday shopping season of all time. The book “A Promised Land”, by Barack Obama, is also among the best selling products this season.
“We lived a Black Friday and Cyber Monday very different from the previous ones, mainly with the pandemic. With the growth of items purchased in Brazil, we were also able to observe a change in the behavior of our consumers in all regions of the country, who are planning and anticipating the purchase of holiday gifts”, says Juliana Sztrajtman, Head of Marketing and Prime from Amazon in Brazil.
The list of items that are among the best sellers in the different product categories demonstrates the trend towards anticipating the purchase of holiday gifts, home automation with Amazon devices, and Alexa-compatible ‘smart home’ items, in addition to the growing trend of buying routine products like food and cleaning products, according to Amazon.
Amazon has also seen an increase in the search for basic fashion items with comfy clothing. Check out the full list below:
Amazon Devices: New Echo Dot (4th Generation) Smart Speaker with Alexa; New Kindle 10a. generation and New Fire TV Stick Lite with Voice Remote Control Lite with Alexa.
Books: 1984, by George Orwell; Coraline, by Neil Gaiman; and Pequeno Manual Antirracista, by Djamila Ribeiro.
Entertainment: Uno Copag Game, PlayStation 4 Console, Mattel Hot Wheels Cars, and Polimet Exercise Bike.
Consumer Goods: Omo Liquid Soap, Whey Zero Lactose Piracanjuba, Pampers Diaper, and Tracta Facial Serum.
Home: Positivo’s Smart Lamp and Smart Plug Wi-Fi compatible with Alexa; Flash Clean Swivel Mop and Mondial Fan.
Electronics: Zenfone Asus, Intelbras Wi-Fi Security Camera compatible with Alexa and Uptable Notebook Support.
Fashion: Zorba Briefs, Willibags Women Bag, Part.B Cotton T-Shirts and Havaianas Star Wars Slipper.