Business

Amazon debuts in podcast business in Brazil and Mexico

The company is also launching its first original production podcast in Brazil and said it plans to release more of its own content in the format over 2021

Amazon Music app in a smartphone
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  • Amazon is also launching its first original production podcast in Brazil;
  • The move accelerates competition from the audio streaming service with rival Spotify.

Amazon announced on Wednesday that it is including podcasts on its Amazon Music service in Brazil and Mexico, two months after implementing the format in its main markets.

READ ALSO: Amazon’s Audible is adding 100,000 podcasts

The company is also launching its first original production podcast in Brazil and said it plans to release more of its own content in the format over 2021.

READ ALSO: Spotify to buy ad tech firm Megaphone to monetize podcasts

The move accelerates competition from the streaming audio service with rival Spotify, which reported in October that 22% of its 320 million monthly active users listen to podcasts.

READ ALSO: Did you hear that? Podcasts are the sound of the future

In September, Amazon had already launched the feature in the United States, United Kingdom, Germany, and Japan. The service had 55 million global users by the beginning of this year. Amazon did not provide figures updated or separated by region.

(Translated by LABS)