- Amazon is also launching its first original production podcast in Brazil;
- The move accelerates competition from the audio streaming service with rival Spotify.
Amazon announced on Wednesday that it is including podcasts on its Amazon Music service in Brazil and Mexico, two months after implementing the format in its main markets.
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The company is also launching its first original production podcast in Brazil and said it plans to release more of its own content in the format over 2021.
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The move accelerates competition from the streaming audio service with rival Spotify, which reported in October that 22% of its 320 million monthly active users listen to podcasts.
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In September, Amazon had already launched the feature in the United States, United Kingdom, Germany, and Japan. The service had 55 million global users by the beginning of this year. Amazon did not provide figures updated or separated by region.
(Translated by LABS)
