Amazon informed today that Amazon Prime Video subscriptions in Peru now can be paid with Peruvian Sol, rather than U.S. dollar, through local payment methods like domestic debit cards, credit cards and prepaid cards. The local currency payment was make available through the Brazilian fintech specialized in cross-border payment solutions EBANX, which already operates in Peru since 2015.
According to João Del Valle, co-founder and CEO at EBANX, the Brazilian company is thrilled about this collab with Amazon in Peru, since local payment solutions deeply improve the online purchasing experience, “in addition to broad the total addressable market of companies in Latin America,” he said. This two-way street of access is precisely what we work at EBANX,” he added.
Now, for just S/16.99 per month, customers can enjoy Prime Video’s catalog of Amazon Original and Exclusive series like The Boys, Súbete A Mi Moto and El Internado Las Cumbres, and movies like Coming 2 America and the award-winning Sound of Metal, along with thousands of hours of content with both subtitles and dubbing in Spanish.
Currently, Peru has one of the highest rates of newcomers to digital commerce in Latin America. According to a report by Sherlock Communications, the growth rates in video-streaming services are impressive: 83 percent of consumers in Peru bought at least one type of video-streaming service in 2020.
In Peru, besides Amazon, EBANX also processes payments for the Chinese e-commerce company Gearbest, among others. The fintech does not disclose absolute numbers of the operation per country but states that Peru is already its sixth-largest market.
“As a payments company operating in Peru, we are really happy to witness and be an active part of this transformation at the same time,” said Del Valle.