Business

Amazon to acquire Wondery in podcast push

Amazon is relatively a late entrant to the booming podcast space, a key area of focus for Spotify

The logo of Amazon
The logo of Amazon is pictured inside the company's office in Bengaluru, India, April 20, 2018. Photo REUTERS/Abhishek N. Chinnappa/File Photo
  • Wondery, which houses popular podcasts like Dirty John, Dr. Death, and Business Wars has about 20 million monthly unique listeners, according to a Variety report;
  • Apple and Sony were also interested in acquiring the startup.

Amazon said on Wednesday it would acquire podcast startup Wondery, aiming to beef up non-musical content on its Amazon Music app.

Earlier this month, the Wall Street Journal reported that the firms were in deal talks, pegging Wondery at a valuation of more than $300 million.

READ ALSO: Amazon debuts in podcast business in Brazil and Mexico

Amazon is relatively a late entrant to the booming podcast space, a key area of focus for Spotify, which has been investing in big names in an effort to become the Netflix of audio content.

Wondery, which houses popular podcasts like Dirty John, Dr. Death, and Business Wars has about 20 million monthly unique listeners, according to a Variety report.

READ ALSO: Did you hear that? Podcasts are the sound of the future

Last month, Bloomberg News reported that both Apple and Sony Music have held talks about acquiring Wondery.