As new competitors enter and old ones intensify efforts to stay relevant, the streaming market in Brazil is increasingly gaining ground and making room for stronger competition. Now, the latest player to join the battle is the American streaming platform Roku. 

With its own operating system, called Roku OS, Roku is entering the Brazilian market through a partnership with AOC, embedding its system in the brand’s TVs to launch the AOC Roku TV in the country. Setting competition mainly with Google Chromecast, Amazon Fire TV Stick, and Apple TV, the new launch will arrive in the market in two models: a 32-inch HD TV with integrated wired and wireless connectivity, costing BRL 1.199,00; and a 43-inch FHD TV, also with wired and wireless connectivity, costing BRL 1.599,00. 

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Already available in e-commerce stores, AOC Roku TV, through Roku’s platform, will offer over 5 thousand streaming channels, such as Netflix, Globoplay, Dazn, HBO Go, Spotify, and Deezer. “The partnership with Roku has a strategic importance for the development of the streaming market in Brazil. Globoplay content will allow Roku to have an excellent position in our market in the long run,” said Fernando Ramos, executive director of G2C Globo, in a statement, according to TechCrunch. “Given the importance of the Roku platform in other countries, we believe Roku has a great opportunity in our country.”

“I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” founder and CEO of Roku Anthony Wood said in a statement. “With the arrival of Roku, consumers in Brazil will now be able to enjoy their favorite TV programs and movies on the easy to use Roku platform. We want to bring streaming to everyone in Brazil.”