- The initiative is led by Americanas’ logistics platform, LETs, which is also responsible for managing the company’s 22 fulfillment centers;
- The new delivery time is an important factor in competition with other international e-commerce giants operating in Brazil, such as AliExpress and Amazon.
The Brazilian retailer and e-commerce giant Americanas announced this Wednesday that, starting next week, it will increase the number of weekly charter flights between Hong Kong, in China, and Guarulhos, Brazil, from two to five. With this, the first Brazilian e-commerce to operate in the so-called cross-border segment, under the name Americanas Mundo, will reduce the maximum delivery time for international packages from 21 to 11 days. The company will also start to offer a package tracking service to its customers.
The initiative is led by Americanas’ logistics platform, LETs, which is also responsible for managing the company’s 22 fulfillment centers.
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The new delivery time is an important factor in competition with other international e-commerce giants operating in Brazil, such as AliExpress, which promised deliveries within 12 days to customers from Sao Paulo. Also, in May, Amazon started to offer free shipping and the same delivery time as for national e-commerce (that is, same-day delivery depending on the region) for international parcels.
Launched in March 2019, Americanas Mundo offers 50 million items imported from various countries, such as China and the United States, Canada, New Zealand, Uruguay, in addition to European countries, to Brazilian customers.
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In the earnings report for the first three months of 2021, the company said that its gross merchandise value (GMV) grew 109% compared to the first quarter of 2020, without giving absolute numbers. Overall, the online GMV of the so-called Universo Americanas (all Americanas operations) accounted for 75.7% of the company’s total GMV, which reached R$11.1 billion in the first quarter of this year, an increase of 52.8% over the same period in 2020.