- The move marks the first major trial for the card, providing an opportunity to work out any problems with the card before being available for consumers
- Apple has not specified a date for the launching of its new product
- The companies have no plans for emerging markets in the next few months, the second region to receive the product might be Europe
Although the Apple Credit Card will only be available later this summer in the United States, the company’s retail employees already had an opportunity to test it out.
According to Bloomberg, Apple launched an internal beta program with thousands of U.S. retail workers. The move marks the first major trial for the card, providing an opportunity to work out any problems with the card before being available for consumers.
The Apple Card is digital-first, built into the iPhone’s Wallet app, but the company, in partnership with Goldman Sachs, also offers a physical card made of titanium so that users can shop in locations where Apple Pay isn’t accepted yet.
As reported by Bloomberg, Apple has not specified a date for the launching of its new product. The card will debut in the United States, but the company is looking into an expansion to Europe.
At a time when iPhone revenue is falling, Apple is investing heavily in digital services. Besides the Apple Card, the company is also offering new subscription services for television, news, and gaming, giving consumers more reason to stick with Apple’s smartphones.
Business Insider explains that in order to use the new Apple Card, users will be able to sign up through their iPhone. The card will have no annual, late, or international fees and will offer cash back in the form of “Daily Cash”. Users will get 2% cash back for using the Apple Card on Apple Pay and 3% cash back on purchases made with Apple.
Apple guarantees it will not have access to where a consumer shopped, what they purchased, or how much they paid. The company also informed that the physical card has no card numbers, signature, expiration date or CVV security code. A unique card number is generated on the iPhone and stored on the same security chip inside the device that’s used for Apple Pay purchases.