Business

Argentina's cashless king targets Latin America's unbanked millions

Ualá's CEO said there was potential for the fintech to reach out to the unbanked in countries such as Peru, Paraguay, Colombia and Chile

Photo: Prensa Uala/Handout via REUTERS
  • Ualá first outlined an expansion plan last year after receiving millions in fresh funding from China’s Tencent Holdings and SoftBank;
  • It will double the size of its operations in Argentina and Mexico with a $64 million investment.

Digital banking startup Ualá will double the size of its operations in Argentina and Mexico with a $64 million investment as it seeks to convince more people across Latin America to skip traditional banking in favor of digital, the head of the company said on Friday.

Pierpaolo Barbieri, the Argentine company’s founder, told Reuters in a Zoom interview from his downtown Buenos Aires office that the investment would double Uala’s 800-strong headcount and operating space.

Ualá's card.
Ualá’s card. Photo: Ualá/Courtesy.

READ ALSO: Ualá meets with Argentina’s government and pledges to hire 750 people in the country

Ultimately, he said there was potential for Ualá to reach out to the unbanked in countries such as Peru, Paraguay, Colombia and Chile as well as eventually the United States and Europe.

Latin America has a lot of potential to grow,” said the Harvard-educated 33-year-old, who has become something of a household name in the fast-growing fintech industry as COVID-19 lockdowns prompt more people to switch to transactions online.

READ ALSO: Argentine fintech Ualá begins its expansion across Latin America with the launch of operations in Mexico

“I believe we’re going to see more and more services being globalized. In Latin America we have great opportunities to serve North America, also Europe. We are in a very good time zone and we have excellent talent.”

Barbieri’s personal finance app was launched in October 2017 and won early backing from investors George Soros and Point72 Ventures to offer prepaid debit cards, transfers, payments, and savings and lending services.

READ ALSO: Argentina’s fintech Ualá doubles the number of cards issued in 10 months

Ualá first outlined an expansion plan last year after receiving millions in fresh funding from China’s Tencent Holdings and SoftBank, the Japanese technology investment giant.

As part of its plan, Ualá last month started the process of acquiring rival Argentine digital bank Wilobank.

Barbieri said his firm’s biggest selling point in encouraging future customers was the fact that its costs are almost 80% lower.

READ ALSO: Ualá exceeds 100,000 debit cards issued in Mexico, its second Latin American market

“More than 70% of Mexicans never had access to a payment method other than cash, 50% of Argentines, 60% of Peruvians, 80% of Paraguayans, 50% of Colombians and 30% of Chileans,” Barbieri said.

The company is not currently looking for new investors since it has grown “much higher than expected,” he added.

The upcoming unicorn face rivals like MercadoLibre‘s digital wallet MercadoPagoBrubank, and the Brazilian Nubank (that also has operations in Mexico). Yet, trying to transform the Argentine economy digitally, Ualá’s biggest rival is, in fact, cash.

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