Business

B2W acquires Shipp delivery platform to expand food delivery operation

The acquisition is part of B2W's strategy to improve its last-mile deliveries and grab a bigger slice of the grocery shopping delivery service

Shipp delivery app
Image: Screenshot/Shipp
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  • B2W bets on the scalability of Shipp, a delivery on-demand startup launched in 2017, in the Brazilian state Espírito Santo;
  • With 10,000 registered couriers, Shipp says it delivers within 36 minutes and that customers place an average of three orders per month on the app;
  • The acquisition meets B2W’s strategy of expanding its operations in the food delivery category, in which the group began operating in 2020.

Brazilian retail group B2W Digital, the parent company of brands such as Americanas, Submarino and Shoptime, has just announced the acquisition of the delivery mobile platform Shipp. According to B2W, the acquisition meets its strategy of expanding its operations in the food delivery category, in which the group began operating in 2020, plus improving the last-mile delivery service.

B2W bets on the scalability of Shipp, a delivery on-demand startup launched in 2017, in the Brazilian state Espírito Santo. The proposal of Shipp is being an alternative to the traditional delivery model: in the app, the customer can place orders from groceries, pharmacies, restaurants, pet shops and others. Shipp also offers a concierge service through which deliveries of all kinds of items that the customer requests.

READ ALSO: B2W focuses on recurring purchases and will expand operations in food delivery

With 10,000 registered couriers, Shipp says it delivers within 36 minutes and that customers place an average of three orders per month on the app.

“The acquisition will allow entry into the last-mile delivery model, the expansion of the supermarket category offer to new locations and the acceleration of O2O solutions, mainly the ship from store, which is operated by Ame Flash, a platform owner of crowd shipping with more than 20,000 couriers and presence in more than 700 cities ”, says a statement from B2W’s investor relations director, Fábio da Silva Abrate.

READ ALSO: Rappi, Loggi, and B2W Digital: What changed in e-commerce logistics in Brazil after COVID-19

The purchase was made through B2W’s subsidiary, Supermercado Now, an e-commerce platform focused on the supermarket category. The amount invested in the business was not disclosed.

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