One of the largest retail platforms in Brazil unites operations with its parent company: americanas s.a.

The "new" company born with BRL 40 billion (almost $8 billion) in GMV (2020), and 48 million active customers

Brazilian retailer Lojas Americanas's website — Photo: Shutterstock

11.Jun.2021 13:50 BRT

B2W was created at the end of 2006 by joining the digital businesses of Lojas Americanas, Americanas.com (the online operations of the brand), with Submarino and Shoptime;
Today, it also includes the online outlet Sou Barato and the payments fintech Ame;
Americanas was the controlling shareholder of B2W Digital, with a 62.50% stake.

On Thursday, the shareholders of both companies approved the merger between Americanas and B2W Digital, fulfilling the intention announced at the end of April this year. The union of 100% of the physical and digital operations of the two companies and of the other B2W business units (Submarino, Shoptime and Sou Barato) is now called americanas s.a.

The “new” company is born with BRL 40 billion (almost $8 billion) in GMV (2020), 48 million active customers and 1,700 stores in 765 cities, in addition to a fintech, Ame, already accepted as a means of payment in 3 million establishments, and a logistics operation, LETs, with 22 fulfillment centers and nationwide reach.

The Board of Directors of americanas s.a. will be composed of: Eduardo Saggioro Garcia (chairman); Carlos Alberto da Veiga Sicupira; Claudio Moniz Barreto Garcia; Paulo Alberto Lemann; Mauro Muratório Not (independent), Sidney Victor da Costa Breyer (independent) and Vanessa Claro Lopes (independent).

The operational board will have Miguel Gutierrez, as CEO and investor relations director; Anna Saicali as CEO of the innovation and fintech platform; Timotheo Barros as CEO of the physical platform and CFO; and Marcio Cruz, who will act as CEO of the digital platform.

B2W was created at the end of 2006 by joining the digital businesses of Lojas Americanas, Americanas.com (the online operations of the brand), with Submarino and Shoptime. Today, it also includes the online outlet Sou Barato and the payments fintech Ame. Americanas was the controlling shareholder of B2W Digital, with a 62.50% stake.