Between Thursday and Friday, traditionally the most intense days of Black Friday in Brazil, e-commerce accumulated BRL 4.02 billion in sales, according to estimates by Ebit|Nielsen released this Saturday. The growth compared to last year’s event is 25.1%. More than six million orders were generated, 15.5% more than in 2019. Even in the midst of the COVID-19 pandemic, the average ticket also grew, 8.3% over last year, to BRL 652.
Only on Friday, according to the consultancy, the turnover was R $ 3.1 billion (+ 24.8%), driven by 4.6 million orders (+ 15.7%) and an average ticket of R $ 679 (+ 7.8%). According to the consultancy, this year’s shopping event brought about new behavior, much more online, driven by isolation measures in recent months.
“This year’s pre-events gained a lot of relevance. E-commerce and people used the entire November period to find good prices and close good deals,” said Ebit|Nielsen leader Julia Avila. “This shows that a stronger Black Friday pre-event is definitely a trend for the coming years,” predicts the expert.
Also, according to the consultancy, from November 19 to 27, the sector’s turnover was BRL 6 billion, 30.1% more than that registered in 2019, when the registered value was BRL 4.6 billion. In those days, 10.63 million orders were generated, a volume of almost 20% higher than in 2019.