Business

In Colombia, Black Friday registers more than $81 million in sales

Although positive, the result does not exceed that recorded in 2019

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  • According to the bank’s study, 58% of transactions carried out on Friday were made with a debit card, and 42% with a credit card;
  • But as the average ticket for purchases made with credit was higher, 55% of this year’s Colombian Black Friday revenue came from this means of payment.

According to CredibanCo estimates, Colombia’s Black Friday registered a turnover of COP 294 billion (around $81.3 million) and 1.5 million transactions.

As reported by La República, these figures, although positive, failed to exceed those of last year. The event’s revenue decreased by 21%, and the number of transactions 11% compared to 2019.

READ ALSO: Despite the success of e-commerce, Brazilian Black Friday sales fell 14.5% compared to 2019

In addition, the average ticket for this year (COP 193,000) was 12% lower than the one of the previous year (COP 218,000).

According to the bank’s study, 58% of transactions carried out on Friday were made with a debit card, and 42% with a credit card. But as the average ticket for purchases made with credit was higher, 55% of this year’s Colombian Black Friday revenue came from this means of payment.

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Despite the industry’s dedication to boost online sales, Colombians maintained their preference for face-to-face shopping. Physical purchases represented COP 200 billion of total revenue and 69% of total transactions. The average ticket for face-to-face purchases (COP 189,798), however, was lower than that of online purchases (COP 199,665).

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