Business

Brazil's Mosaico acquires Vigia de Preço for BRL 7.5 million and announces cashback platform

The owner of Buscapé and Zoom brands made its first acquisition after going public

Photo: Courtesy/Mosaico
Ler em português
  • Mosaico also announced a cashback platform that will be implemented gradually for its 23 million consumers;
  • The cashback has BTG Pactual bank as a financial partner for the digital wallet.

Mosaico, a Brazilian e-commerce content and sales origination platform announced on Tuesday the acquisition of Vigia de Preço (Portuguese for price watcher), a technology company that develops solutions to help the digital consumer.

According to Mosaico, the company generated a GMV (gross merchandise value) of BRL 113 million in 2020. Vigia de Preço is a website and browser extension for Chrome that helps Internet users find deals, coupons, and do price analysis in online stores.

Currently, the company has 200,000 extensions installed and reached gross revenue of BRL 5.2 million in the last year. Vigia de Preço will be converted into one of Mosaico’s brands, along with Buscapé and Zoom.

READ ALSO: BTG Pactual wants to boost tech companies with special credit line and mentoring program

According to Mosaico, the acquisition, which involved the purchase of assets for BRL 7.5 million – which may vary according to business performance – “increases interaction with users outside of Mosaico’s smartphone apps and platforms, expanding the company’s presence throughout the digital consumer’s purchase journey.”

Mosaico also announced a cashback platform that will be implemented gradually for the 23 million consumers who have an account on the platform, starting with Zoom’s users. The benefit is already available at about 400 partner stores.

READ ALSO: Interview: Méliuz expands to financial services to increase recurrence of its 16 million user base

The cashback app has BTG Pactual bank as a financial partner, responsible for operating the service’s digital wallet. The agreement also provides for the offering of new financial services by Mosaico, to be launched in the second half of the year.

Get the best insights about Latin America market in your inbox