- Brazil also saw a jump in NBA League Pass subscriptions, jersey sales, and social media engagement.
- The info is from Matt Brabants, director of international content partnerships for NBA.
The NBA has seen an increase in viewership in Brazil, Australia, and the Philippines, demonstrating that the league’s efforts to boost the league outside of North America are bearing fruit.
In Brazil, National Basketball Association games this season are attracting an average audience 16% higher compared to last season, moving up to fourth place among countries outside the United States in the highest total audience, according to the league.
Brazil also saw a jump in NBA League Pass subscriptions, jersey sales, and social media engagement.
Australia had an average viewership that was 35% higher than last season, including a 27% jump in viewership for the NBA’s Christmas Day set.
The NBA has also seen growth in viewership and social media in the Philippines. The NBA Facebook page has more than 8.5 million followers from the Philippines, the #1 country outside the United States.
“We’re very pleased with the growth in viewership and consumption we’re experiencing this season in a number of international markets, including Australia, Brazil, and the Philippines, all of which have extremely passionate NBA fan bases,” Matt Brabants, director of international content partnerships for NBA, told Reuters.
“The NBA’s popularity continues to grow around the world, and as we head into NBA All-Star 2022 and the playoff race heats up, we anticipate this trend will continue in markets around the world.”
The NBA All-Star Game takes place on February 20 in Cleveland and the playoffs begin on April 16.
(Translated by LABS)