Brazilian HR tech Gupy buys Niduu as it aims to scale corporate solutions

Looking for training and reskilling workers, the HR tech will expand its range of services to corporate clients

Gupy buys Niduu
Gupy's team. From left to right: Robson Ventura, CTO; Mariana Dias, CEO; Bruna Guimarães, COO and Guilherme Dias, CMO, pose together in the former physical office of the startup. Photo: Gupy/ Courtesy.
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Brazilian HR tech Gupy announced the acquisition of corporate education startup Niduu this Tuesday. The values involved were not disclosed, but the companies are integrating its processes.

According to the co-founder and CEO of Gupy. Mariana Dias, the acquisition is a form to join forces with a team that has great knowledge in the training market and, thus, bringing more innovation to the human resources sector.

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The purchase takes place a year after the HR startup raised a BRL 40 million round from Oria Capital.

“Gupy has transformed the recruitment and selection market in Brazil and has been doubling in size every year. There are already more than 70 thousand new job openings published monthly by more than 1,300 customers. With Niduu, we are going to take another step in the talent journey and offer an agile, fair, and charming experience for companies to develop their employees with the speed and quality that the business and people need”, comments Dias.

Since its founding in 2017, startup Niduu has carried out 140 million hours of training with more than 300,000 professionals from 300 companies. In addition, it has more than 70 employees in its office in Maranhão and should earn more than BRL 5 million in 2021.

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From selection to reskilling

Dias also points out that one of the greatest challenges in the area is to train and develop company employees. With the move, Gupy expands its offer of solutions for the corporate segment, from selection to reskilling and improving employees qualifications.

“We want to be the main partner of HRs and talents. Ahead, we have a robust roadmap with many improvements and innovations aimed at our mission, which is to improve employability in Brazil through jobs and, now, education”, explains Gupy’s CEO.

Niduu will continue to be led by co-founders, Júnior Mateus and Rômulo Martins, and aims to triple in size next year. The training company must operate independently for now.

“From the first conversations, we realized that there was a lot of synergy between the two companies in terms of culture and purpose. We got along really well with the founders of Gupy, it felt like we’d known each other for a long time. It was great to see that we were already going in the same direction and working to solve the pain in the same market. We are very excited to transform the future of HR in Brazil together”, says Niduu’s co-CEO, Júnior Mateus.

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