Business

A multi-service app for LGBT+ launches in Brazil: It already has 8,000 registrations

Already registered are DJs, personal trainers, translators, interpreters and more service providers

Photo: Rainbow/Screenshot
  • The app, the first of its kind, aims to connect service providers from LGBT+ community and users;
  • Until yesterday, about 8,000 professionals were registered on the platform.

On June 28, International LGBT+ Pride Day, the technological arm of Grupo Chroma, a business management consultancy in Brazil, created a multi-service app for LGBT+ people: Rainbow. The app, the first of its kind, aims to connect service providers and users mainly from the lesbian community, gays, bisexuals, transvestites, transsexuals and intersex people. 

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For now, the app is open for the registration of professionals. Until yesterday, about 8,000 of them were already on the platform, from 24 different areas, such as drivers, coaches, walkers and dog handlers, personal trainers, DJs, computer maintenance technicians, translators and interpreters, decorators and teachers, among others, according to Forbes.

Edmar Bulla, CEO of Grupo Croma, says that the app is tailored for the LGBT+ community, “but I usually say that it is for anyone who likes to be respected”, he says. “We can have a great service provider, but if he or she doesn’t respect diversity, they are not able to work for Rainbow. If it is already bad to face prejudice in a store or market, it gets much more serious when we open the door to our home for those who don’t know whether or not they respect what each one is, the way it is.”

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The app’s debut was anticipated because of the high number of unemployed in Brazil due to the COVID-19 pandemic, according to Bulla. Once in operation, the platform will have a ranking, based on the scores given providers by users and vice versa. Each professional will receive training and qualification, including clear rules of behavior. He also must have a minimum grade to receive authorization to start working. Initially, the app – which received BRL 600,000 in investments – will roll out in São Paulo. 

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The main professional categories offered in Rainbow are: app driving; cleaning of residence, office, sanitation and after-work; automotive cleaning; general services and repairs; non-invasive aesthetics and beauty; dog walking and training; coach; mechanic; chef, grill or cooking; pet: bath and grooming at home; babysitting; personal training; pest control; massage therapy; DJ and party music; tour guiding; translation and interpreting; gardening and swimming pool services; carpet and sofa cleaning; maintenance of computers and smartphones; party entertainment; interior decorating; teaching or tutoring; yoga instructing.