- Ame Digital, the fintech and mobile business platform of the group, surpassed the mark of 10 million downloads;
- B2W launched in the second quarter Americanas ao Vivo, the first live commerce platform in Brazil, and expanded the model to Shoptime.
B2W, a Brazilian group that owns e-commerce platforms Americanas.com, Submarino and Shoptime reported the best quarterly results in the company’s history last week. The group’s net revenue reached BRL 2.4 billion in the second quarter of 2020, an increase of 65%. Total sales (both on its marketplace and from its own operation) rose 72%, to BRL 6.7 billion.
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In a conference call with analysts last Friday, the management stated that the supermarket segment was the sector with the highest volume of items sold in the second quarter. These items grew 612%, followed by toys (215%) and fashion (184%) said Raoni Lapagesse, investor relations director.
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Ame Digital, the fintech and mobile business platform of the group, surpassed the mark of 10 million downloads and continues to gain strong traction in B2W and other retailers in the physical and digital worlds. At the end of the quarter, Ame had already connected more than 1.7 million merchants, including the partnership with BR Distribuidora, which has been showing strong results with more than BRL 100 million in total payment volume and 1 million transactions in just 45 days of operation.
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Another highlight made by the company was the launch of Americanas ao Vivo, the first live commerce platform in Brazil. “The initiative offers a differentiated shopping experience, improving the exposure of items in fast-growing categories and driving conversion”, said the company’s statement. Live commerce was also expanded to Shoptime, which recruited more than 100 influencers to form its live creators team.