Brazilian collaborative e-commerce Enjoei and Dutch fast fashion C&A closed a partnership and launched this week the “Novo de Novo” campaign.
Under the agreement, C&A will have a special showcase of its brand items at Enjoei, selected pieces that will be part of the Enjoei Pro, a service by which the Enjoei user sends the pieces to the company, responsible for curating, photographing, publishing and logistics of after-sales delivery. The partnership also allows Enjoei sellers to use credits from Enjoei’s virtual wallet for purchases on the C&A website.
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In a note released on Tuesday (19), Enjoei says that the campaign strengthens its position as a leader in C2C platforms (consumer to consumer) in Brazil and reaffirms its commitment to conscious consumption, the company’s premise. C&A announced that the project is an alternative for the customer to consume fashion with a positive impact and have access to C&A products on other platforms.
To the newspaper Valor, Enjoei co-founder Ana Luiza McLaren said that the partnership with C&A is part of the strategy to expand Enjoei’s digital portfolio. She says that the expansion of Enjubank, the company’s fintech, will be positive for part of the unbanked consumers.
