Brazilian Housi expands with a marketplace for the hotel sector

Subscription housing startup will open its platform to hotel chains, which will be able to sell longer stays

Alexandre Frankel, CEO at Housi. Photo: Housi/Courtesy

31.May.2021 18:17 BRT

Housi expands its platform with a marketplace for hotel chains and residential rental managers;
In the new model, hotel chains can rely on the startup’s platform and data intelligence; and with the possibility of selling longer stays;
In 2020, Housi hit BRL 10 billion of properties under management and by the end of 2021, it expects to reach BRL 30 billion.

Housi, the subscription-based housing startup from São Paulo, announced on Monday that it is expanding its business model to also include marketplace services for the hotel sector.

According to the company, the move began with the opening of the platform to rental partners such as Jump in Bed, Mc Flats and MZ Apartaments. As adhesion was noted, Housi sought a new niche to integrate its marketplace: hotel groups.

So far, partnerships have been closed with hotels and hotel chains such as Staybridge Suites São Paulo, Blue Home by Blue Tree, Nobile Suites Gran Lumini Rio Branco, Hilton São Paulo Morumbi, among others.

“In addition to residential units, we are taking the concept of subscription housing to offer a new business model for hotels, inns, flats, short-stay units and vacation homes. We will work as a distribution channel for the units of these new partners. With this, we are attracting an audience that has never been accessed by the hotel chain and opening a new frontier for the sector,” says Alexandre Frankel, CEO at Housi.

In the new model, hotel chains can rely on the startup‘s platform and data intelligence; and with the possibility of selling longer stays, as they will be in direct contact with Housi subscribers, a profile that seeks flexible housing.

“With the new remote working models, we believe we are offering flexible housing at super attractive prices, using the idleness of the current units,” says Frankel. “We want to attract new hotel brands and vacation rental managers, as well as flat managers, among others. It is a huge market that is open to flexible and dynamic formats.”

In 2020, Housi hit BRL 10 billion of properties under management. By the end of 2021, it expects to reach BRL 30 billion. The startup has already rented more than nine thousand locations and it has over 100 thousand people registered in its base, with the goal of increasing this number fivefold by 2021.

Since the start of the pandemic in 2020, the volume of searches on its website has increased by 214%; a period in which the company reached 80% of average occupancy. Housi currently operates in 40 Brazilian cities and intends to expand to Latin America this year, according to what Frankel told LABS back in March.