Brazilian idtech unico buys Vianuvem, a digital process management startup for car sales

This is unico's first purchase after a BRL 580 million round from General Atlantic and SoftBank Latin America Fund

unico becomes a new Brazilian unicorn and the fifth invested by SoftBank
Diego Martins, founder and CEO at unico. Photo: unico/Courtesy
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  • With the purchase, unico expands its product portfolio and enter the car dealerships and automakers market;
  • Vianuvem’s total incorporation will take 6 months, with total integration of technology and customer base.

unico, a Brazilian startup that develops digital identity protection solutions, announced on Monday (31) the acquisition of the digital process management startup for car sales Vianuvem. With the purchase, unico enters the car dealerships and automakers market and expands its product portfolio to simplify and digitize the sales process.

According to unico, Vianuvem’s solution decreases the average time to sell a car from 14 to two days; also, the startup has participated in 60% of car buying and selling transactions in the country. Since the beginning of the pandemic, the startup has helped resellers of 2,500 dealerships in the country, in operations that handled BRL 20 billion monthly.

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unico will incorporate 100% of Vianuvem‘s operations and client portfolio and integrate the acquired company’s technology into its digital onboarding solution. “The strategy is aligned with the future without bureaucracy, where people will be able to have autonomy and power to consume in fully digital environments, with security, transparency and privacy,” said Diego Martins, unico’s founder and CEO.

This is unico’s first acquisition after receiving a BRL 580 million round from General Atlantic and SoftBank Latin America Fund last year. According to Guilherme Cervieri, strategy, mergers and acquisitions VP at unico, the purchase is the first of the company’s acquisition strategy.

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By 2020, unico claims to have tripled in size and jumped from 180 to 550 employees, including Marcelo Quintella (ex-Google) and Igor Ripoll, (ex-Salesforce), as Product and Sales VP and Consumer Success VP, respectively.

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