Brazilian Infracommerce buys Synapcom for BRL 773 million after IPO

The acquisition is part of the strategic plan to bolster the white-label digital ecosystem of e-commerce solutions for global industries in Brazil and Latin America

Logo from the Brazilian e-commerce solutions firm Infracommerce
Image: Infracommerce/Website
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Infracommerce, a Brazilian company of digital solutions for e-commerce, has announced the acquisition of Synapcom, a digital business company focused on the development and operational management of e-commerce projects, for BRL 773 million.

The acquisition comes four months after Infracommerce held its IPO on the Brazilian stock exchange B3, when it raised BRL 902 million, as part of the strategy to expand the digital white label ecosystem of e-commerce solutions for global brands and industries in Brazil and Latin America.

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With over 60 clients in its portfolio, including large companies such as Samsung, Phillips, Goodyear, and Porto Seguro, Synapcom offers a set of digital solutions, from planning to e-commerce channel management, from platform operation to digital ecosystem integration. The company reported annual recurring revenue of BRL 275 million.

According to Infracommerce, with Synapcom, the company has an annual net recurring revenue of BRL 710 million, about three times the total revenue in 2020.

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Infracommerce also stated that the company’s expansion strategy contemplates the improvement of the technology, platform, data, logistics, and financial services verticals, bringing greater scalability to the operation and reducing variable and fixed costs for its customers.

In addition, the company said it is now beginning a new investment cycle “focused on strengthening its technological solutions and reinforce the enrichment of its extensive data lake of transactional information, aimed to leverage its position in the B2B replenishment segment, which has been proven itself even more promising.”

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“Infracommerce now is focused on capturing operational synergies, increasing cross-sell to boost its solutions penetration, and expanding clients’ portfolio,” said the statement.

In July, Infracommerce has announced the acquisition of Summa Solutions, which develops software for e-commerce and is headquartered in Argentina, for $9 million; and, in August, it completed the purchase of Tatix, which operates in the same segment as Infracommerce and has clients such as Ambev, Uber and Modelez, for BRL 124 million.

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