Business

Brazilian retailer Magazine Luiza acquires Saas startup Stoq Tecnologia

According to the company, with the acquisition, Stoq's products become part of the Magalu-as-a-Service (MaaS) strategic pillar

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  • Founded in 2015, Stoq develops point-of-sale systems in the SaaS (Software as a Service) model for small physical retailers;
  • In 2019, more than BRL 250 million passed through Stoq’s channels and solutions.

This Monday Magazine Luiza announced to the market the acquisition of the startup of solutions for small retailers Stoq Tecnologia. Founded in 2015, Stoq develops point-of-sale systems in the SaaS (Software as a Service) model for small physical retailers. The value of the deal has not been revealed.

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Among Stoq’s main products are SmartPOS, which allows attendants to place an order and receive payment wherever the customer is, including several payment options, such as cards, digital wallets and payment by proximity; the self-service totem called Stoq Self-Checkout, which gives the customer autonomy to place an order and pay without having to queue or go through an attendant; and a point of sale system that also allows the management of food delivery orders directly at the checkout. All of these sales channels are integrated into a single system.

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In 2019, more than BRL 250 million passed through Stoq’s channels and solutions. “With the acquisition, Stoq’s products become part of the Magalu-as-a-Service (MaaS) strategic pillar, complementing the Partner Magalu initiative and bringing digitalization to small and medium-sized retailers, including those who have more than one store. Stoq’s products will also be integrated into Magalu’s digital account so that all Stoq retailers can easily accept payments using Magalu Pay”, the retailer wrote in the statement.