The Brazilian cashback platform Méliuz announced that it is considering a primary and a subsequent share offering. In a statement to the market, the startup explained that the offer will be under similar conditions to those of its IPO, and that it has nominated BTG Pactual and Itaú BBA to coordinate the possible offering.
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The Minas Gerais-based company made its debut on the São Paulo stock exchange last November, with an initial public offering. It raised around BRL 370 million to expand its marketplace, financial services, and company acquisitions.
Since then, Méliuz has concluded three acquisitions: the international discount coupon platform Picodi, in February, for BRL 120 million; the fintech Acesso, for BRL 324.5 million, and the social-commerce platform for sharing discounts Promobit, for BRL 13 million, both in May.
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The acquisitions are part of Méliuz’s expansion strategy to consolidate itself as an ecosystem that offers much more than cashback and discount coupons – products that popularized the startup – including a more complete financial services portfolio and the internationalization of the cashback platform. Méliuz Investor relations director Luciano Valle told LABS about the platform’s expansion strategy.