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Brazilian Natura &CO announces investment in British Perfumer H

Fable Investments focuses on early stage beauty and wellness companies; first investment was in the British Perfumer H

Natura Fable Investments
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Natura &CO announced the launch of its corporate investment branch, Fable Investments, which focuses on beauty and wellness sector companies at an early stage and reported its first investment: in Perfumer H, by British perfumer Lyn Harris.

Founded in 2015, Perfumer H is a handcrafted fragrance house that uses reusable materials. The amount invested was not disclosed.

READ ALSO: Natura’s Andrea Alvares: “We transform socio-environmental challenges into business opportunities”

According to a statement to the market, Fable is “a purpose-driven corporate investment vehicle incorporated to support high-growth,
differentiated and innovative companies in the beauty and wellness space through minority investments during early stages of their development.”

Fable will invest in minority stakes in companies. Fable’s director is Thomas Buisson, former general manager of Aesop in Europe. According to Natura &CO, Fable brought together a team with operational, brand, financial and investment expertise to scale premium, niche and purpose brands.

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