Business

Brazilian Petlove and DogHero announce the merger of their operations

DogHero will strengthen the Petlove's ecosystem; the terms of the transaction were not disclosed

Márcio Waldman, Eduardo Baer and Fernando Gadotti. Photo: Courtesy
  • With the different brands, the group’s ecosystem tends to scale and gain capillarity with complementary services and solutions for the end-user and professionals in the sector;
  • Petlove’s main model is based on subscriptions. Given this purpose, subscribers to the Petlove program will now have advantages in DogHero’s services.

The Brazilian pet products online retailer PetLove and DogHero, which provides pet services, announced the merger of their operations. DogHero will join Petlove to strengthen its ecosystem. Both companies believe that they have the potential to generate more than BRL 100 million through cross-sales and the dilution of costs.

The terms of the transaction were not disclosed.

READ ALSO: Brazilian pet products retailer PetLove raises $23 million from L.Catterton; it’s the second infusion in two months

A year ago, Petlove acquired Vet Smart, the world’s largest veterinary application in terms of the number of users. Now, this 2020 has been a crowded year for Petlove. After receiving an investment of BRL 250 million ($48 million) from SoftBank in April, it received its second infusion in two months, from the private equity fund L. Catterton in June. Besides, last month Petlove has acquired Vetus, a system for clinics, hospitals, and veterinarians.

Eduardo Baer, Márcio Waldman and Fernando Gadotti, DogHero and Petlove’s founders. Photo: Courtesy

With the different brands, the group’s ecosystem tends to scale and gain capillarity with complementary services and solutions for the end-user and professionals in the sector.

“We are taking another step in our mission to become the largest platform for products and services for pets and their families through technology. In addition to solutions for veterinary clinics and hospitals, we will also expand the benefits for all links in the pet market chain with DogHero’s expertise in the sector”, says Marcio Waldman, Petlove’s CEO. “We are very happy in this approach with DogHero, a brand already consolidated as a leader in the Brazilian market and which has more than 25,000 heroes who work on the platform.”

READ ALSO: Brazilian e-commerce pet store Zee.Dog raises BRL 100 million from TreeCorp fund

According to the companies, the arrival of DogHero allow them to offer products and services for pet owners. The group said DogHero will continue to build experiences for its customers in 750 cities across Brazil. Currently, DogHero has more than 1.4 million pets registered on the platform, in which it offers five services: accommodation, tours, pet sitter, nursery, and home veterinarian. “We see a lot of synergy between the cultures and missions of DogHero and Petlove, we have a digital mindset and we are 100% focused on bringing more well-being and health to pets,” says Waldman.

Over the six years of operation, DogHero has managed to become the leading pet services company in Latin America and generate trust for pets’ owners. With the merger, we will expand our purpose to make life easier for tutors, ensure the health and well-being of animals, in addition to creating a more complete platform for everyone in the pet community

Fernando Gadotti, co-founder of DogHero.

Talita Lacerda, Petlove advisor and partner of Kamarooping, of the ecosystem SK Tarpon, said that the merger with DogHero catalyzes Petlove’s transformation from e-commerce into a pet ecosystem. “The first step in this direction was to acquire Vetsmart and be able to make the veterinarian the great curator of the pet tutor’s experience. The second step, with the acquisition of Vetus, was to accelerate omnichannel and enable the inclusion of the neighborhood pet shop on our platform,” she said.

READ ALSO: Brazilian pet retailer Petz raises $570 million in an IPO

Petlove’s main model is based on subscriptions. Given this purpose, subscribers to the Petlove program will now have advantages in DogHero’s services. Pet caregivers can count on the benefit of the white label system. “With the merger, all DogHero heroes will be able to create their stores with this tool to resell Petlove products, to generate extra income”, comments Gadotti.

The white label system was created by Petlove in partnership with Vet Smart amid the COVID-19 pandemic, to support veterinary clinics, neighborhood pet shops, and autonomous veterinarians. Since its launch, Petlove said that more than 2,500 establishments have joined the project.

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