Brazilian retail group Via, the parent company of brands such as Casas Bahia and Ponto (formerly Ponto Frio), anticipated the project of bringing international sellers to its marketplace and, through a partnership with Uruguayan startup NocNoc, launched its “global shelf” with products imported from the United States and China and delivery within 15 days.
The partnership with NocNoc will immediately add 70,000 imported products from categories such as electronics, toys, housewares and decor. The company expects to have up to 500,000 imported items by the end of the year available on the marketplace.
Besides the variety of imported products, the partnership with NocNoc, which works connecting international sellers to Latin American marketplace platforms and has Americanas, from the B2W group, and Mercado Libre among its clients, promises more efficiency in delivery. The promise is delivery within 15 days.
When debuting in the offer of imported products, Via intensifies the dispute for Brazilian consumers with Magazine Luiza and Mercado Libre, but also starts targeting Amazon‘s clientele. Currently, Via’s marketplace has 53,000 partner stores and around 24 million products available, in addition to nearly 100 million registered users, according to the company.
Helisson Lemos, Via‘s innovation director, stated that 2021 is “the year of the marketplace” for Via. “We are already a solid ecosystem and we have been quickly placing thousands of sellers on our platform. The partnership with NocNoc reinforces this position,” he said.
In 2021’s first quarter, Via’s digital sales totaled more than BRL 5 billion, representing 56% of a BRL 10.3 billion gross GMV. E-commerce was up 123% year-on-year, the company reported in its financial results.