The Brazilian startup Rock Content, focused on marketing products and services to build content experiences at scale, raised a $30 million Series B funding round led by Unbox Capital, the growth equity investment company from the Trajano family, owner of the Brazilian retail behemoth Magazine Luiza. Also participating in the funding were Provence Capital, BTG Pactual’s BTG High Growth Opportunities Fund, and Crescera Capital.
The new funds will be used to boost its presence in the United States and Mexico, and to expand its marketing, sales, and product innovation operations.
Founded in 2013 by Diego Gomes, Vitor Peçanha, and Edmar Ferreira, Rock Content already has about 2.500 customers in Brazil, the United States, Canada, and Mexico, including such brands as Spotify, Salesforce, and Oracle. The startup‘s global talent network has 80,000 professionals and more than 500 partner agencies.
Rock Content’s business model offers content marketing solutions that include planning, execution, and measuring results.
The startup‘s product portfolio has four main products: a marketplace to connect client companies to partner agencies and professionals such as designers, videomakers, and creatives; the Studio platform, for agencies and marketing teams manage their projects and campaigns by streamlining tasks; the Stage platform, for hosting client brands’ websites and content portals; and the Ion platform, for building interactive and personalized content.
Some of the capital raised in the new round will also be invested in social impact initiatives. The startup joined the global movement Pledge 1%, through which it will reserve 1% of its shares to finance social projects.