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Brazilian sports goods retailer Centauro completes acquisition of Nike Brazil

Centauro's owner, Grupo SBF, said that it has completed the purchase after announcing the deal of about BRL 1 billion in February

Photo: Reuters/Ajeng Dinar Ulfiana
  • The deal, of about BRL 1 billion, was first announced in February but was approved by the Administrative Council for Economic Defense (Cade) in early November;
  • Centauro’s owner Grupo SBF stated that will be the exclusive distributor of Nike products in Brazil, including at nike.com.br, for an initial period that runs until the end of May of 2030.

Grupo SBF, owner of the retail chain Centauro, announced on Tuesday that it has completed the purchase of Nike assets in Brazil, after announcing the deal of about BRL 1 billion in February.

The company stated that the name of the acquired company will be changed to Fisia Comércio de Produtos Esportivos and that it will be the exclusive distributor of Nike products in Brazil, including at nike.com.br, for an initial period that runs until the end of May of 2030.

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The company will also be an exclusive retailer of Nike physical stores, being able to open and operate the brand’s points of sale in Brazil for an initial period of five years.

The deal, which had been contested by Netshoes, a sports retailer that was also being targeted by Centauro but ended up being acquired by Magazine Luiza, was approved by the Administrative Council for Economic Defense (Cade) in early November. The approval came through an agreement to “guarantee equal treatment in the distribution of Nike products”, Cade said at the time.

Translated by LABS

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