Business

Brazilian startup Goomer launches food delivery service integrated with Facebook and Instagram

The delivery platform GoomerGo now allows customers to order directly from social networks

Goomer Brazil food delivery
Photo: Courtesy/Goomer
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Brazilian startup Goomer has just debuted a feature of its food delivery platform that connect it with Facebook and Instagram, enabling customers to order directly through social networks, without having to switch apps. The new feature is available on GoomerGo, and connects customers to establishments registered on Goomer through the “order meal” button, integrated into the Facebook and Instagram interface.

The launch of the new feature comes just over a month after Goomer raised a BRL 15 million Series A round led by the Bridge One fund, a venture capital firm that invests in B2B firms, with participation from DOMO Invest, which was already an investor of the company, besides Aimorés Investimento.

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According to Rafael Laganaro, co-founder and head of product at Goomer, the integration of the platform with Facebook and Instagram offers more convenience to customers, who do not need to switch apps to place an order, and a feature to advertise and boost orders for establishments.

“Customers can quickly place orders without even leaving Facebook or Instagram. The establishment can also view performance metrics of its menu and make smarter campaigns with the pixel that is already connected by the integration,” he explains.

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Goomer estimates to have taken BRL 38 million from the hands of competitors

Battling delivery giants in Brazil like iFood and Rappi, Goomer bets on the free service to attract restaurants that wanted to escape the fees per app order, which can vary from 15% to 35%, depending on the need to use coupons or third party logistics. 

With this model, Goomer estimates to have handled about BRL 380 million in deliveries and took BRL 38 million from the hands of competitors, an amount that would be paid by restaurants as commission fees. The startup currently has more than 110,000 bars and restaurants registered on its platform and projects to reach 230,000 establishments by the end of the year.

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