The content cloud provider ScribbleLive, from the US, is now part of the Brazilian content marketing startup Rock Content. According to Forbes, the new acquisition is part of Rock Content’s international expansion plans and places the company as one of the largest players in the Americas for this segment.
Although the amount raised in the deal was not unveiled, Diego Gomes, co-founder of Rock Content, told Forbes that it was around “tens of millions of dollars” and involved the exit of some previous investors of ScribbleLive, such as Summerhill Venture Partners, First Ascent Ventures and Fidelity Growth. Currently, ScribbleLive has offices in Boca Ratón and Toronto, and besides the workforce boost, that will add 100 employees to Rock Content’s 400-team, the acquisition will also bring new portfolio additions for the Brazilian company, such as Red Bull, Cisco, FedEx, Dell, Reuters, Deloitte, and American Express.
“Being able to help our customers consolidate their content marketing efforts across multiple geographies and languages is the most exciting piece this acquisition brings,” Gomes said to the news media outlet. “Our network of creative professionals is a unique feature that no other content platform can offer.”
Following the international expansion that began in 2017, when the company opened its first office abroad, in Mexico, Rock Content and ScribbleLive’s integration is set to be completed by the end of the first half of 2020. Earlier, in November, the Brazilian startup had already acquired the also Brazilian company iClips, which works with project management for ad agencies. As for this latest acquisition, the buyout was backed by a funding round from Rock Content’s investor base, which counts on players like e.bricks Ventures, Provence Capital and Unbox Capital.