Business

Brazilian startup VTEX expands to Asia

The structure set up in Singapore in October initially meets the customer experience demands of Motorola Mobility, and Stanley Black & Decker

VTEX's office in Rio
VTEX's office in Rio. The startup is one of that joined the effort against coronavirus. Photo: Reproduction
  • VTEX’s platform integrates different stages of the purchase journey and includes a range of sales channels;
  • Another leap from VTEX is the creation of an engineering center in Portugal.

VTEX, a Brazilian tech company that offers solutions to simplify products sales on the Internet – in other words, it makes the entire midfield between stores and consumers, has started operations in Singapore, reported Istoé Dinheiro.

VTEX’s software, used by retailers and brands that wish to sell directly to consumers, integrates different stages of the purchase journey and includes a range of sales channels – e-commerce, physical store, sales by phone and marketplaces, among others.

READ ALSO: The plans of VTEX, the newest Brazilian unicorn, to boost e-commerce in Latin American neighbors

The structure set up in Singapore in October initially meets the customer experience demands of Motorola Mobility (from Chinese firm Lenovo), with D2C stores in India and Japan, and Stanley Black & Decker, which operates in B2B in India and South Korea, in addition to attracting new customers across the region.

READ ALSO: Brazilians plan to keep or increase shopping frequency on international ecommerce platforms

Another leap from VTEX is the creation of an engineering center in Portugal, which has stood out as a European technological hub. The main challenge to escalate is to advance in major cases in the United States, even though VTEX already boasts among its 3,000 customers, in 48 countries, including global brands such as Samsung, Sony, Walmart, Coca-Cola, AB InBev, and Nestlé.

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