Brazilian Take Blip gets $70 million from Warburg Pincus to boost its messaging solution

This is the second time the US fund leads an investment round in the startup; funds will be used to accelerate Take Blip's international expansion, mainly in Latin America and the United States

Brazilian Take Blip gets $70 million from Warburg Pincus to boost its messaging solution
Roberto Oliveira, Take Blip's CEO. Photo: Courtesy
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Take Blip, an online messaging platform for businesses that automates some of the most commonly used messaging services by companies to talk to their customers, today announced a $70 million Series B funding led by private equity fund Warburg Pincus, which invests in the Brazilian startup for the second time – in 2020, the U.S. company injected $100 million in Take Blip’s Series A.

Funded, the company wants to speed up its international expansion, with a greater focus on Latin American countries and the United States. “We are focusing primarily on the North American and Latin American markets. Our product is global and has been used by many companies in many countries, as it fits into conversation channels used all over the world, such as WhatsApp, Instagram, Facebook Messenger, Google Business Messages, Google RCS, Google Assistant, and Apple Messages for Business,” said Roberto Oliveira, CEO and co-founder at Take Blip.

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Part of the investment will also be used for product development, expanding the client base, and acquisitions – in January, Take Blip bought Stilingue, a startup that organizes and monitors posts and public conversations about the same brand, from complaints on review sites to mentions on social networks and comments on news sites.

Founded in 1999 by Roberto Oliveira, Daniel Costa, Antônio Oliveira, Marcelo Oliveira, and Sérgio Passos, Take Blip has today a robust operation with over 1,300 employees and nearly 3,000 clients in over 25 countries. In Brazil, the client portfolio includes names like Itaú Unibanco, Coca-Cola, Nestlé, Safra, PagSeguro, among others. Globally, the company works with brands such as Dell, General Motors, Mercado Pago, and XP Investimentos.

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In 2021, Take Blip reached the 30 billion message mark from client brands that have used its platform, and in the last 12 months alone, Take Blip’s solutions have led to more than 220,000 smart interactions between client brands and their consumers.

“Our edge is our technology that eliminates data silos and stores all interactions between brands and consumers in one place, unifying the entire customer journey from marketing to post-sales service. Then, using best-of-breed AI engines, we enable brands to analyze the data and predict what the next best interaction with that individual customer would be. This strategy improves the user experience and accelerates our customer’s product roadmap,” the CEO explained.

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Take Blip reported reaching over the $100 million mark in Annual Recurring Revenue earlier this year, a major milestone for a software company. “In addition, we are growing about 100% over last year. This round will allow us to continue to focus on innovation and growth,” said Marcelo Hein, CSO of Take Blip.

“We are at the beginning of a major digital revolution driven by the fast development of artificial intelligence apps, and the Take Blip platform allows our clients and their consumers to benefit from this. This new investment shows that Brazil is one of the leading countries in software innovation and we are proud to be part of it,” said Oliveira.

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