- According to the Broadcast column, Vieira is a trusted person of Caixa’s president, Pedro Guimarães;
- Caixa’s idea is to use the new digital arm to expand banking services in the country by offering customized products.
Brazil’s state-owned bank Caixa Economica Federal digital arm will be chaired by a woman, says Broadcast column in Estadão’s newspaper. The interim VP of logistics and operations at Caixa, Thays Cintra Vieira, will be the one in charge.
According to the column, Vieira is a trusted person of Caixa’s president, Pedro Guimarães, and she has experience in retail and in the digital area.
Known as Caixa Tem, Caixa’s digital arm has roughly 70 million clients. Most of them added this year, as the government used the state-owned bank to pay the COVID-19 emergency aid to millions of unemployed and informal workers.
Caixa’s digital bank is already being structured. This month, an authorization request must be sent to the Brazilian Central Bank, an essential step to get it off the ground.
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Caixa’s idea is to use the new digital arm to expand banking services in the country by offering customized products such as microcredit and microinsurance. The business will also be the target of an IPO, which may take place in Brazil or in Nasdaq.
