• The acquisition will further accelerate the evolution of the winback model;
• Meu Acerto has been operating since 2017 and has a client portfolio in the financial markets and telecommunications.

Formerly known as Banco Inter (Inter Bank), the company that now goes only by Inter announced on Friday that has approved an acquisition of equity interest in the Brazil‘s startup Meu Acerto.

After closing the deal, Inter will hold 60% of participation in the company and the founding partners, who remain as executives at the head of management, will keep 40%.

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The acquisition will further accelerate the evolution of the winback model, which comprises the collection pillars, reactivation and retention of customer bases, in addition to upsell, to bring competitive advantages
relevant not only for Inter but also for several players that work in digital, the firm said in a statement to its shareholders.

According to the Inter, Meu Acerto is the first and only winback platform in the Brazilian market. “Its digital processes, focusing on the end customer experience, deliver superior performance than suppliers who operate separately on each of the pillars,” it said.

READ ALSO: Banco Inter announces follow-on of approximately BRL 1 billion aiming at new acquisitions

Meu Acerto has been operating since 2017 and has a client portfolio in the financial markets and telecommunications. “As a result of this acquisition, we intend to develop synergies between the services offered by Inter and the activities carried out by Meu Acerto so that the operation provides the acceleration of development of skills to reactivate customer bases, in addition to more efficient collection activities, modern, and more integrated credit recovery to the technological and innovative profile of
Inter,” explains the CEO of Inter, João Vitor Menin.

READ ALSO: Brazilian fintech Banco Inter reaches 8 million users

Inter already was a commercial partner of Meu Acerto since 2017, and, according to Menin, the acquisition was a natural path. “We know the potential of the tools developed by the company up close. We understand that the two sides benefit from this operation as Inter can contribute to the development of the technology by providing financial capital and governance allowing the company to develop more quickly ”adds the CEO.

The final closing of the transaction is subject to the fulfillment of precedent conditions, among them the approval by the Brazil’s Central Bank.