Business

Brazil's marketing startup Croct raises $1.3 million Astella-led Seed round

The company will use the proceeds to further develop its platform and it is also hiring

Photo: Screenshot/Croct website

Brazil-based marketing startup Croct announced it has raised a $1.3 million Seed round led by Brazilian Astella Investments, with participation from Big Bets and individual angel investors.

After a few months in private beta mode, Croct was generally available in early 2020. “As is the case when you introduce something new, we weren’t sure what would happen. You don’t quit your job and start a company unless you believe you’re serving up a solid solution to a real problem. At any rate, releasing anything publicly for the first time is always nerve-racking,” wrote Juliana Amorim and Marcos Passos, Croct’s co-founders, on a blog post.

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“Our goal was to create a product that helps marketing and product teams deliver 1:1 experiences in a user-centric world. Since then, that initial concept has evolved into what we call a Personalization Management System (PMS): a fully integrated platform that enables teams to deliver personalized and relevant experiences to customers at scale, driving growth and profitability.”

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Croct announced it has reached 2 billion processed events within 100 million sessions, and some of its customers surpassed the mark of a 500% increase in sales. Others have reached a 70% decrease in CAC (customer acquisition cost). The company will use the money to further develop its product and it is also hiring.

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