Brazil's plant-based food tech Future Farm has Anitta as new partner

The artist joined the company to use her influence to reach new consumers; the terms of the deal were not disclosed.

Brazil's plant-based food tech Fazenda Futuro has Anitta as new partner
Marcos Leta and Anitta. Photo: Eduardo Bravin/Courtesy
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Future Farm (Fazenda Futuro), a Brazilian plant-based food tech, today announced a hot name as a new partner: the singer Anitta, one of the most influential Brazilian artists globally, who has 62 million followers on Instagram and, according to Forbes, a fortune estimated at nearly $100 million. Anitta’s stake in the company or the volume invested by the singer were not disclosed.

At Future Farm, Anitta will not hold a position but comes to the team to use her influence and brand-building expertise not only to help the startup scale its product but also to bring in new consumers through education and influence on plant-based products. “I came to add my experience in management and marketing. We are a company that thinks about the future, the environment, and especially about how people eat,” Anitta said in a statement.

Brazilian singer Anitta. Photo: Instagram/Anitta

This is not the singer’s first foray into the corporate world. Last June she took a seat on Nubank‘s director board and is also head of creativity and innovation at Ambev‘s Beats beer. With Anitta as a partner, Future Farm plans to launch new products and expand distribution, making the portfolio more accessible.

READ ALSO: Latin America had its fourth-largest quarter in startup investments to date, according to LAVCA. But what lies ahead?

According to Marcos Leta, Future Farm’s founder and CEO, Anitta’s interest in the plant-based food sector goes back a few years, and the relationship with the brand began when the food tech products started to be included in the singer’s party menus.

“There is a great synergy between Anitta and Future Farm. She represents much of what we are: a fun, futuristic, different, honest brand, and together we want to show that it is possible to eat what we like more consciously and tastily. We strongly believe that Anitta’s influence will help us democratize the plant-based meat and develop new products and ideas.”

READ ALSO: Brazil’s Future Farm raises BRL 300 million and targets the US

Valued at BRL 2.2 billion, Future Farm was launched three years ago promising plant-based meat with the same taste, texture, and juiciness as beef, pork, and chicken. Last November, the food tech raised a BRL 300 million Series C from Monashees, Go4it Capital, BTG, Turin MFO, Enfini Ventures, XP, and Rage Capital.

Today, the brand is already present in 30 countries, such as England, Sweden, Chile, Mexico, Uruguay, and the United States, and the portfolio offers hamburgers, smoked hamburgers, meatballs, chicken, sausage, and tuna. All the company’s production comes from a factory in Rio de Janeiro state, with a current capacity of 600 to 700 tonnes per month, and the food tech company uses ingredients such as isolated soy protein, chickpea protein, as well as beets, coconut oil, and seaweed.

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