Business

Brazil's PRTech Knewin raises BRL 40 million led by Oria Capital

The proceeds will be used in acquisitions, in addition to resources for Research and Development (R&D), new solutions and increased use of artificial intelligence in the portfolio

Lucas Nazário, Knewin's CEO. Photo: Courtesy
  • Recently, Knewin announced the acquisition of Armazém Digital;
  • Oria will now have a presence and relevance in the decision-making by Knewin’s board.

Brazil-based PRTech Knewin, that provides solutions for public relations and marketing, announced it has raised BRL 40 million in an investment round (the third since the startup’s foundation, in 2011) led by Oria Capital, a venture capital company that has more than BRL 1 billion of assets under management.

It’s the first Oria Tech III Fund investment in a PRTech company. Among Oria’s plans for Knewin is helping the startup to build a mindset transition for Early Stage for Growth (ESG), which involves implementing and improving governance practices. Oria will be part of Knewin’s administration board.

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“In a scenario of restricted access to local and traditional media sources and difficulties replicating monitoring technologies to other languages, international competitors fail to penetrate significantly in the local PR industry. So we bet a lot in Knewin’s growth and expansion in this sector,” said Jorge Steffens, founding partner of Oria Capital. “The sector is ripe for consolidation in Latin America, ” adds Steffens.

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The investment will mainly be destined for acquisitions, in addition to research and development (R&D) of new products and solutions, increasing the use of artificial intelligence in the startup’s portfolio.

Recently, Knewin announced the acquisition of Armazém Digital, a company specialized in solutions for communication consultants, and Plugar, a technology consultancy for market intelligence.

“The PRTech sector in Brazil and Latin America is under development
compared to the European or United States markets, for example. Knewin focuses on accelerating this growth to support companies with the best technology solutions for marketing and communication, ”says Lucas Nazário, CEO of Knewin, in a press statement.

With nearly 10 years of experience, Knewin offers business intelligence and data analytics solutions. In the press front alone, it monitors more than 1 million media outlets. It also helps companies monitoring social networks and analyzing competition and brand reputation.

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