Business

Brazil's Resultados Digitais has been rebranded “RD Station” targeting internationalization

The change happened because the firm has been expanding operations to other countries and positioning itself as a software company

RD Station office. Photo: Courtesy/RD Station
  • In Colombia and Mexico, the startup had already adopted the name RD Station;
  • The startup is positioning itself as a software company.

Brazil’s startup digital marketing leader Resultados Digitais is now RD Station, the name of its main product. As reported by NeoFeed, the change happened because the firm has been expanding operations to other countries and positioning itself as a software company.

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“We started creating content, software, and events brands, and the process was not entirely thought out by design from the beginning,” said Eric Santos, CEO, and founder of RD Station, to NeoFeed. “I wanted to do something more professional about it.”

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RD Station currently has operations in Brazil, Mexico and Colombia. In these countries, the company had already adopted the name RD Station, because translating Resultados Digitais (Digital Results) into Spanish was not the best option, reported NeoFeed.

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