- The segments that invoiced the most in the first half of the year were fashion, health & beauty, accessories, home & garden, and electronics;
- The survey results are based on Nuvemshop’s database, which has more than 85,000 registered businesses.
Small and medium-sized Brazilian companies have invoiced more than BRL 1 billion in the first six months of 2021, according to a survey conducted by Nuvemshop, a digital sales platform, and Brazil‘s newest unicorn.
The amount corresponds to more than double (140%) that was achieved in the same period of 2020, whose total earnings were nearly BRL 428 million.
The survey results are based on Nuvemshop’s database, which has more than 85,000 registered businesses. The information points out that orders on the platform jumped from 9.3 million in the first half of 2020 to more than 20 million in the same period of 2021.
According to Nuvemshop, the segments that earned the most revenue from e-commerce sales in the first half of 2021 were fashion (BRL 342.8 million), health & beauty (BRL 85.8 million), accessories (BRL 72.3 million), home & garden (BRL 42.2 million) and electronics (BRL 27.7 million). As recorded in 2020, São Paulo is the state that invoices most with online sales in Brazil, followed, respectively, by Minas Gerais and Rio de Janeiro.