Business

Amazon partners with EBANX to further explore Colombia's market potential

Through this partnership, Colombian consumers will be able to pay for purchases within Amazon in their local currency, using local payment methods

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  • This is the first step of a strategic expansion of the two companies in the region;
  • This Thursday, Amazon announced the creation of 2,000 jobs in Colombia.

The global payments fintech EBANX and the e-commerce and tech giant Amazon announced a partnership in Colombia this Thursday, during the chapter one of the Latin America Summit, EBANX’s annual event about business in the region.

Through this partnership, Colombian consumers will be able to pay for purchases within Amazon in their local currency, using local payment methods. This is the first step of a strategic expansion of the two companies in the region. 

This Thursday, Amazon announced the creation of 2,000 jobs in Colombia, reported La República. The company plans to create jobs in the cities of Bogotá, Cali, Medellín, Barranquilla, and Bucaramanga, aiming to better serve customers from North to South America.

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“We are really excited about the opportunity in Colombia. With the large population, we believe there is a lot of upsides. By partnering with EBANX, we hope to get access to a lot more customers out there. We are looking to enable more local options,” said Srinivas Rao, director of digital and emergent payments at Amazon, during the event, to Henrik Nilsmo, CCO at EBANX.

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“All the circumstances that we have faced in 2020 showed that paying attention to customers’ needs and focusing on localized solutions are the best ways to thrive in such a rich and diverse region as Latin America. Enabling Colombians to access goods and services from global companies, such as Amazon, is the most perfect realization of that vision,” said João Del Valle, co-founder, and COO at EBANX, in a press release.

Founded in 2012, EBANX, which owns LABS, operates in Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, and Uruguay – the Brazilian unicorn launched its operations in this last country this year. The company offers over 100 Latin American local payment options to over 1,000 global merchants such as AliExpress, Wish, Uber, Pipedrive, Airbnb, and Spotify (these two in a partnership with Worldline).

In 2019, EBANX started to offer local payment processing solutions in Brazil through a new company, EBANX Pagamentos Ltda. In early 2020, the company entered the B2C world, with the launch of EBANX GO, a digital payments account with virtual and physical cards for Brazilian consumers.