Business

CyberMonday 2020: the updated numbers of one of the main sales event in Chile

The participants stores reported just over $47 million in sales until Monday noon

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  • On Monday, between midnight and noon , the total number of transactions registered a growth of just over 60% in relation to CyberMonday 2019;
  • Santiago’s Chamber of Commerce called for Chileans to take advantage of these price opportunities to anticipate Christmas shopping besides avoiding crowds expected for December in brick-and-mortar stores.

One of the Chile’s main sales event, CyberMonday started on Monday and will happen up to Wednesday. According to data from Santiago’s Chamber of Commerce, in this event amid the pandemic, sales increased by 20% in the first hours of the retail festival.

On Monday, between midnight and noon , the total number of transactions registered a growth of just over 60% in relation to CyberMonday 2019.

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Meanwhile, prices fell almost 30% in the goods sector. The participants stores reported just over $47 million in sales until Monday noon. The figure is equivalent to real growth (in Chilean currency) of 20%, while the number of transactions, close to 500,000, accounts for a 60% increase compared to last year’s event.

The Santiago Chamber of Commerce, organizer of the event through its Committee of Electronic Commerce, reported that according to their reviews, more than 600 participants stores did not register incidents during the beginning of the day, the most important of the
retail trade in Chile.

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The usual increase in demand that occurs from midnight on Monday was received without major setbacks by the platforms, since they were used to sustain unusual flows during this year, which reached historical records
for e-commerce.

Regarding prices, Santiago’s Chamber of Commerce pointed out that the audit carried out by RetailCompass on a sample of companies in the goods sector showed an average decrease of 29% on Monday for official Cyber ​​products, with drops of 31% in the children’s category, 29% in clothing and footwear, supermarkets, pharmacy and bookstores, and 28% for home appliances.

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The entity reinforced the call for Chileans to take advantage of these price opportunities to anticipate Christmas shopping and to take advantage of saving on expenses besides avoiding crowds expected for December in brick-and-mortar stores.

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